All About My Mother (Pedro Almodovar, 1999) and The Idiots (Lars Von Essay

All About My Mother (Pedro Almodovar, 1999) and The Idiots (Lars Von Trier, 1998). Compare and contrast how these two movies rep - Essay Example A film can depict what are the morals of the country and what is going on at the moment, and what cultural issues are being addressed by the common public of that nation. As Mohandas Gandhi has said â€Å"A nation's culture resides in the hearts and the soul of its people† (Wederspahn 32). Film is an appropriate medium to portray culture of a nation. Two movies from the European region have been chosen to be compared about how art can depict a nation’s culture, identity and past. First movie All About My Mother (1999) revolves around the norms of Spain where as the second one The Idiots (1998) revolves around the regions of Denmark and Scandinavia. As it is very important to first summarize the whole plot on which the two movies are based upon, a brief summary together with points that have been highlighted in these movies. All About My Mother (Pedro Almodovar, 1999) Summary The main actors in this film are Cecelia Roth and Penelope Cruz. The story starts with a woman n amed Manuela i.e. Cecelia Roth, who is a single parent and a â€Å"medical transplant coordinator†, taking care of his son who is 17 years old named Esteban. She takes him to attend a stage performance on "A Streetcar Named Desire." When the show ended Esbteban expressed the desire to meet his favorite actress, â€Å"Huma Rojo†`, so that he could get her autograph, but as he was going towards his favorite actress a terrible accident happens, Esteban gets hit by a car and is killed, this was the most devastating point of Manuela’s life. In bereavement, for placing her life back in order, Manuela wanted to do certain things which she should have done a long time ago, in which the first thing that she includes is a journey to Barcelona to enlighten the boy's unknowing father about the loss. Later the father, named Lola, was found to be an â€Å"HIV-positive transvestite†. As the story unfolds it is also shown that Manuela runs into an old acquaintance called Agrado, a transsexual who was unexpectedly appointed as Huma Rojo’s personal assistant; the star Esteban had always admired and helps administer her co-actor and lover Nina. Manuela also happened to meet Sister Maria, a young nun role performed by Penelope Cruz in the movie, who works in a nonprofit organization, that helps battered prostitutes, and intends to visit El Salvador, but soon discovers that she is pregnant. Sister Maria came to know that she has also been contaminated with AIDS; Cecilia makes a decision to help the nun by letting her stay in her home. Points About national identity and national past The points which have been highlighted in this movie, that depict the nature of the past and identity of Spain, are as follows (smith 28-30): anti-government strikes the celebration of democracy the spread of AIDS Manuela’s journey in search of herself identifies a great number of things which can be also identified as the national marks of Spain and at the det erritorialized frontier of national identity and sexuality. Manuela finds that a transvestite can bring a lot of things together because he is neither from here nor from anywhere else, he is somebody in between and could help things to reconnect, especially the masculine and feminine sense together. Here, the best

Tragedies of Postpartum Psychosis Essay Example for Free

Tragedies of Postpartum Psychosis Essay Tragedies of Postpartum Psychosis: Ethical Decisions and Sentencing Postpartum depression affects approximately ten to twenty-two percent of women and as many as about eighty percent of women suffer from some sort of â€Å"baby blues†. Even so, the much more serious problem of postpartum psychosis only occurs in as few as one in every five hundred births (Williams, 2002). Postpartum psychosis can have catastrophic outcomes, like in the case of Andrea Yates. What should happen to women like Andrea? Prison, the death penalty or a mental institution? Ethical issues, such as postpartum psychosis crimes, are debated using various theories of ethics. Postpartum psychosis tends to have a rapid onset within the first four weeks after giving birth, whereas postpartum depression has a slower onset occurring around weeks six through twelve after childbirth (Williams, 2002). In postpartum psychosis, the symptoms include mood changes, delusional thoughts, paranoia and hallucinations. Symptoms can intensify or lessen. Women suffering are often afraid to ask for help due to the paranoia and guilt felt surround the disorder. Left to manage symptoms themselves, tragedies often occur as affected women committing suicide or infanticide. When such crimes occur, people debate how to deal with the women accused. Being committed to a mental institution is one course of action for such women. The argument for this is that these women are in need of psychiatric treatment, that they are unable to distinguish between right or wrong at the time of act due to their altered view on reality. Andrea Yates, for example, believed that she had Satan inside her and that she was unable to raise the children properly because of it; that they couldn’t be saved and were going to burn in hell (Roche, 2002). Andrea believed that her being evil was causing her children to not be righteous and that she needed to be executed. The only way for that to happen was for Andrea to kill her children. Women accused of such crimes can get the help they need in an institution, where they are unable to harm themselves or their children. These women always carry with them the horror and guilt for what they have done, once they are no longer sick. Postpartum psychosis is a mental disability and should be treated as such. It would be a huge injustice to the affected women to be placed in prison, or worse yet sentenced to death. The crimes that they commit, infanticide and the like, are unspeakable; however it would not serve them or society well to have them locked up in prison and continue to suffer from this illness. If placed in a mental institution they may be rehabilitated into productive members of society once again. However there are opposing views on this subject. One of the opposing thoughts is that the crimes are so heinous that these women must pay retribution for what they have done (Anonymous, 2008). Many believe that convicted women should be paying their debt to society from behind prison bars, that these women are a risk to society like any other murderer and should serve time accordingly. Complicating the situation are the callous women who commit such crimes and then use postpartum psychosis as a defense when they are not suffering from this illness. One example of uch would be Susan Smith, who lied about the disappearance of her two young sons and then later claimed that she suffered from postpartum depression causing her to kill her children. Investigators on her case found that she was dating a man who â€Å"wasn’t ready for a ready-made family (Gibbs, Booth, Gregory, Monroe, Towle, 1994). † Therefore, doubt is cast in the minds of society and they see all infanticides as horrific crimes where justice must be sought for the innocent victims. Committing capital offices such as the murder of children and infants are offenses that are eligible for the death penalty. Due to the appalling nature of the crimes committed many want to see the offender to be put to death instead of wasting tax-payer dollars to keep them in prison for life. This is just another way society seeks retribution for these horrid crimes. People believing that the women accused of these crimes are not really mentally ill may have a couple of different viewpoints for deciding their fates through sentencing. Viewpoints on sentencing convicted women to prison or the death penalty may depend on Kantian and cultural relativism theories of ethics. Kantian views on ethics rely on reason to apply categorical ethical principles (Waller,2008, pg. 21). In applying reason to the murdering of innocent children, ethically the convicted women belongs either in prison or sentenced to death. Kantian views believe in the â€Å"golden rule† – do to others what you would have them do to you. Keeping that in mind then the killing of another person would bring upon punishment to the accused. Kantian also believes that we are responsible for our actions, good or bad, and is a product of free will (Caswell, 2006). In keeping with this view then, these women are morally responsible and choose, due to free will, to end their children’s life; therefore they should be held accountable. Another theory that would support imprisonment or death penalty sentence, for non-believers of the women being truly mentally ill, would be cultural relativism. Cultural relativism is defined as ethical judgments made relative to a given culture. Cultural relativism is basically the relativity of its society’s values, and murder is wrong no matter who is the victim. specially when it involves innocent victims such as infants and children. Therefore, if the murdering of children is wrong then there should be someone held accountable for the crime. It is hard for society to imagine that a child could die at the hands of their own mother. Unfortunately, with the blood on the mother’s hands she is placed in front of the firing squad, so to speak, so that justice can be served for the children. Under cultural relativism then, anyone convicted of such a crime should be punished to the fullest extent of the law. But is this the right solution to the problem? Possibly taking on a more sympathetic view, such as care ethics and intuitionists, can help us in choosing the right sentencing for these women. People who believe in care ethics are more about caring for the person than for justice for the crime (Tong and Williams, 2009). Women committing these crimes need medical help more than they need to be placed behind bars and people looking at this from the care ethics viewpoint can see it this way. They are not blinded by the need for justice and have sympathy for not only the innocent victims, but also the accused. The accused are victims in many ways also. These women have been let done by the medical community and some by their families who have seen the signs and have not gotten them help before it had escalated into tragedy. Care ethicists can see that there truly is a problem and by placing the woman behind bars or worse yet, sentencing them to death, there is a bigger tragedy occurring: the continued victimization of a mentally ill woman. Intuitionist feel they know what is the right thing to do, as in the Waller (2008) he told of Huck Finn debating over whether or not to turn in his friend Jim, a slave owned by someone who had always been kind to him. Huck decided not to turn Jim in and let him go, knowing that ultimately slavery is wrong. This won over the fact that he was â€Å"stealing† Miz Watson’s property by helping Jim escape. The same can be applied to the women that have committed crimes while suffering from postpartum psychosis. Intuitionists know that the act was wrong and should require retribution for their crimes. However, the bigger issue is identifying postpartum psychosis as a medical condition and treating the accused accordingly. In conclusion, I believe that people choosing not to recognize postpartum psychosis as a medical condition seek out more severe punishments for the crimes. In doing so, Kantian views and cultural relativism are two ways that they justify their beliefs on severe sentencing. Kantian views are very strict and absolute – breaks a rule, you need to be punished accordingly. Cultural relativism is based on the societal ethics, break a societal rule punishment ensues. I believe this side of the debate just wants to see justice done for the innocent victims. Whereas care ethicists and intuitionists want justice, but they also want what is intrinsically right done. Sending the accused to prison or to death row, does not provide justice for the innocent victims, it would only add to the family’s suffering and create more victims. Care ethicists look at taking care of the accused as opposed to being out for revenge or justice. Intuitionists look at what they feel is the right decision, and sending someone away for a crime that they committed when they were not in control of themselves does not feel morally correct to them. References http://www.time.com/time/nation/article/0,8599,218445,00.html http://plato.stanford.edu/archives/fall2009/entries/feminism-ethics/

Fake Love In The Truman Show :: essays research papers

Truman Paper The term fake love in itself does not make that much sense. How can someone express love, which is feeling that provides unconditional caring and commitment, and then call it fake. The only real way to have fake love for someone is to not love at all, but just to think you love. In the movie The Truman Show there are many individuals whom exhibit an illusion of love for the main character, Truman. At the beginning of the movie many of the characters appear to have genuine love for Truman. However, as the movie progresses almost all of the people whom are close to Truman, show in one way or another how they only think they love him. The best examples of these types of characters are his wife, his best friend, and his creator. His own wife, someone whom should be completely faithful and truthful with him lies to him on a daily basis. Her fake love is most clear when she crosses that line between actress and a real person. When she is acting she is trying her best to portray a woman who m truly loves him, but after seeing her act for so long even Truman can see her real personality underneath. He spots a person whom in real life cannot even stand him, but she puts a vale on to cover that. She probably really would like to love him but she cannot change the person she is any more than Truman can. Truman’s best friend has the same fake love traits as his wife. Even though they were friends from children they always had a secret between them. He had the illusion of loving Truman probably just because he had known him so long. Though, once you’ve lied to a person over and over the love is gone. He lied so many times that by the end of the film it could be seen that even at Truman’s worst moment he could lie to him to keep his job and the show going on. Truman’s wife and friend were not the only people in his life that had an illusion of love for him. Every one that he came in contact with in his own little city had a sort of fake love for hi m. He was the reason that they were employed and the reason that the show went on.

USA Today: Innovation and Evolution in a Troubled Industry

1) What Opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to the opportunities? Answer these same questions for USATODAY. COM On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to which gave Gannett the opportunity to target such a sector and be the leading supplier of such traveler needs in terms of information. The launch of USA Today was based on two perspectives; the increasingly short attention span as well as the continuous hunger for more information. With both perspectives in mind, the paper was positioned to be a source of information that delivered â€Å"more news in less time†. In response to their customer needs, and the opportunistic gap in the market, USA Today was designed to be a unique paper with easy access to articles and concern for their time-pressed readers through the introduction of columns and snippets that presented the most salient topics of the story. In addition to their colorful contemporary look, USA Today’s ability to be dependably consistent added great value to the paper that lead to a stuttering over-a-million circulation in just seven months. In an era when most of the major media outlets were suffering from a decline in readership, USA Today enjoyed continuous growth. To offset the rising distributional and promotional costs, USA today ventured in introducing spin offs to increase demand of the print sector. USA. com was one of Gannett’s spin-offs of responding to the information market in relativity to the greater global market. When everyone considered the Internet boom to be the start of an end to the newspaper industry, Gannett managed to transform that threat into an opportunity. Due to an increase in the newsprint cost, associated with a decrease in the readership rates, USA online was a way to increase readership by offering more ways of satisfying the reader base and ensuring that the mission of USA Today was to be maintained. It capitalized and tried to keep pace with communication and technological breakthroughs to maintain its element of dependable consistency. In response to their commitment of â€Å"getting news and information into the hands of consumers faster than ever before†, USA. om endorsed blogs and podcasts to keep customers engaged as well as introducing I-phone, Blackberry and Kindle applications to keep up with the emerging trend of portable technology. 2) How has a continuous strategy of marketing innovation proved successful for USA today and USA. COM? Do you believe that USA today is well-positioned for the future? Explain Since USA Today’s launch, it has ensured the continuous consistency and dependability of the nature o f the material, as well as a commitment to continuous innovation. Ever since its start, USA today has been engaged in continuous improvement and betterment in what they offer to their readers. One of their main focus in their cycle of innovation was keeping the customer engaged in the reading process as well as listening and hearing for their demands. Regarding product innovation, they managed to keep the paper exciting and indulging to the reader in many different ways. For starters, their major innovative design was reducing the size of the paper from 54 to 50 inches, which made the paper more satisfying in terms of size and mobility of use. There was also a shift in the quality of news from a soft-focused newspaper to a more serious hard-focused newspaper. This was a very important move to the paper as it ensured readers of the quality of news they’re reading and also responded to the critiques of reporters calling USA Today â€Å"Mc Paper† which could have negatively affected the readership rates for the way readers could have perceived themselves as targets of â€Å"junk food journalism†. Further methods of keeping readers attached to the paper included the introduction of the two hotlines that erved to the queries of readers. Regarding their promotional efforts, after ensuring the success of USA today on a State scale, they aimed at increasing the awareness scope of USA today not only on a National level, but on an international level as well. They introduced the Buscapade to increase awareness in other states, while the Jetcapade was introduced to increase awareness internationally. Both approac hes were the start of profitability for USA today, where readership rates increased as well as awareness on both a national and international level. One of their most successful promotional efforts was blue chip circulation, which not only reaped profits from hotels, airlines and restaurants, but ensured exposure to a greater part of the target market and a raise in the level of awareness. Another move was advertising at the front page. Since its start, USA Today was based on untraditional aspects. Although criticized by many, it nonetheless appealed to its target market that continued to grow. Advertising on the fist page, although sacredly non-valued, and could have imposed a threat on the paper; sabotaging its image of credibility and consistency. Yet again, it acted as a leverage that further increased the profits of the paper Distribution was also one of the factors that would make or break the paper’s mission of delivering timely news. One competitive advantage the paper had over competitors was its ability to offer more up-to-date news three to four hours before competitors. That was because they permitted later deadlines which was further implemented when production became totally digital which gave writers and publishers greater flexibility and later deadlines, and at the other hand readers enjoyed earlier delivery times. In a market with threatening competitors such as The New York Times and wall street journal, USA Today was bound to failure if it weren’t for its innovative excellence in its product and promotion along with its dedication to keep engaging the customers in the paper experience by trying to cater for as many needs as possible, and competing with an edge that sets it apart from its competitors. One of USA Today’s product innovations later on became not an just another additional co-asset, but a leading internet-based companion to the USA Today print version. A threat can only be transformed into an opportunity among a number of competitors when one takes a lead regarding how to deal with such threat. Once you get a lead start, you’re in better opportunistic shape than the competitors. As much as the internet boom imposed a threat at the paper industry, co-opting with the decline in sales and advertising revenue, USA Today used the threat and transformed it into an opportunity by introducing usatoday. com, which was an online version of the print, designed in the same colorful, appealing manner. It yet had to maintain the same mission and vision of the print version in terms of the quality of material and framework, and respond in the same dedication to customer interests and further engagement. Although different from the original print version, usatoday. com ensured its existence and profoundness in the new market through continuous updates and innovative ways to stimulate readership and cut distribution expenses. It employed blogs and podcasts to ensure the relevancy of news to readers, as well as categorizing and aggregating news on the Internet. It also allowed advertisers to expand their online space by using â€Å"PointRoll† which acted as a leverage that helped advertisers direct consumers to merchants. To further cater for the readers needs, usatoday. com capitalized on the emerging trend of portable technology by launching applications that serve I Phone, Blackberry and kindle users. They also catered for social media tools fanatics which as indicated by internal sources were drivers for page view increases such as Facebook, MySpace and Twitter. To further nourish the reader’s needs, they made room from readers to search for their unique interests and further bond with similar individuals. For example, they introduced â€Å"network journalism† which was a tool that allowed readers to comment and make recommendations. The previous example shows the necessity for an entity to continuously satisfy its customers and think of more innovative ways to help users develop attachment and brand loyalty. USA Today, being the entity that it is, is apparently well positioned for the current period. Ever since its debut, it has managed to maintain a proper and sturdy positioning among its competitors, with its competitive innovation and continuous responses to the evolving market. But at such point, when Internet has taken over the greater part of our lives, one has to ponder over the validity of the current positioning of USA Today. If it maintains the way its positioned for another five to ten years, it will be bound to close down for the trend is going further towards a digitally internet based era, where there will be no room for the traditional print version to compete. Its positioning should gradually and not instantly completely shift to an internet focus. The reason it should be done gradually is due to the fact that there still is a great part of readership that prefers the print. Instantly shifting to the internet would result in losing a great part of customers which USA Today wouldn’t want. The shift should be gradual to allow customers to accept the shift and not look for another product for if customers perceive that USA Today is lacking their interest, it would be crucial for its popularity and acceptance. ) What are the SWOT implications for USA Today as it looks toward the future? What strengths and opportunities can USA Today leverage as it looks for competitive advantage in the distribution of news and information? Strenghts: * America’s first National general interest daily newspaper. This will be an important factor that USA today should leverage and take advantage of the fact of its established name in the field, giving it more perceived establishment and stability rather than its competitors. Part of the Global information Juggernaut Gannett Co, which autonomously gives it more credibility and makes more room for excellence in the future as opposed to single-unit paper with no backing up from stronger, further well established players in the media marketplace. * Buscapade/Jetscapade lead to the overseas success of the paper and lead to an increase in demand, which lead to a start of profitability. * It gives room for later deadlines, which gives it a competitive advantage over its competitors in terms of the quality of news and how fast it reaches readers. This could be leveraged in the future as a reminder of how dedicated USA Today was and has been to its readers, implying its consistency and how its different from its competitors. * USA Today has already leveraged the internet boom into its benefit by introducing one-to-many spin offs, one of which I believe will take over USA Today operations in ten years time; usatoday. com. Excellence is derived from experience, and since usatoday. com has been thriving among a list of other sites is an indicator of how efficient the site is and how with the right innovative combination could dominate the market. Being the first to realize the business traveler gap in the market, it would be very hard for new entrants to enter and try to steal a part of USA Today’s market pie. * Continuous growth is also a great indicator of the paper for ever since its start, its audience has been constantly growing to topple over WSJ and NYT. Thus when USA Today looks at the future, it will have more reason to attract customers than its competitors. Weaknesses: * It took USA Today no less than five years to start entering into the profitability stage, which further reduced its ability to generate enough cash flow for future investments. The re cession, although affected everyone, caused a slump in tourism which affected the business traveler market, causing a decrease in flights, which automatically lead to a decrease in demand by airlines, hotels and restaurants. * Its reputation as a â€Å"Mc Junk† paper during its start could have unanimously affected the papers reputation and determined not only how readers perceive the quality of articles, but who reads it as well. * At one point in the cycle, WSJ reclaimed its position as number one paper, circulation wise. Opportunities: The Internet boom is considered to be double barreled. It will either make or break usatoday. So far, USA Today managed to straddle it by introducing usatoday. com along with its multiple applications and reader-friendly engagement processes. The internet is the most vital opportunity for is USA Today doesn’t manage it properly, with the right innovation and research, competitors will gain more market share, and readers will prefer the more up to date way of getting info. * Technological advancements will make room for greater breakthroughs and eaves room for innovation and further updating products. * The technological and portable technology trend should be taken as an advantage, in integrating USA Today in the lives of readers. * Social network sites being one of the drivers for page view increases should be properly utilized to maintain page views and further increase traffic on the site. * The ability to use recycled fiber will improve the environmental background of the company as well as decrease the cost of newsprint, making production more efficient. Threats: * ) Based on USA Today’s experiences with the print and online news, evaluate the long term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition? So far, USA Today has managed to maintain and keep up with the technological trends that have been leading the market place for years now. As for the industry itself, it has already been threatened excessively by the internet boom showing declines in sales, readership and advertising revenue. And that’s just for now. Who knows how technologically driven customers will be five or ten years from now? Prints might compose part of the market share which has been undoubtedly decreasing over the past couple of years, for the mere fact that elderly, more traditionally oriented readers would not make the switch. That is not to imply that elders are the only readers of prints, but the ones that are unlikely to make the switch. People in their mid thirties and forties will be able to make the change gradually, more smoother than sixty and seventy year olds. The only way to maintain its survival despite digital competition is to cater for the needs of the emerging youth. The only way to ensure existence is by guaranteeing that they can target the youth for without them, USA Today loses hope of ever having the slightest of a susceptible target market. As for the prospects of the industry, it seems as if there’s no light at the end of the tunnel. Internet has now taken over our lives in so many different ways; being a viable source that ensures acquiring information in much faster and more efficient way. The whole idea is how to craft an imposing threat into an opportunity. Usatoday. om was an example, but with the rate of change, and how the trend is diffusing more towards a digitally based environment, prospects for USA Today from the print perspective has no hope. The youth, being a massive factor in how products are produced and marketed, is a reason why prospects for the print industry seem unlikely. Being Internet focused as t hey are, they will remain to evolve and with their evolvement comes the evolvement of their wants and needs which will be technologically based. Hence, ten years from now, its seem less probable that the grown up youth will demand anything less that whats technologically available at the time.

Marketing Draft: Les Mills Essay

Introduction: The Olympian â€Å"Les Mills† first opened the gym in 1968 and has been expanding its branches ever since including its Wellington branch in 1982, the gym I am focusing on (Les Mills, n.d). Les Mills is a one-stop comprehensive and full service gym located in Wellington. It offers facilities assisting in attaining active and healthy lifestyles through its extensive services. Mission Statement: Les Mills is a business providing a service with the goal of helping its consumers lead healthy and active lifestyles in central locations in Wellington. Market Analysis: Market Environment: The market is a considerable size in Wellington. Gyms like Jetts and City Fitness are key contributors to that size. Gyms vary in size and what they offer, they may be gender exclusive gyms, small stand alone gyms, large chain gyms, outdoor based training, and so on. Trends in the market consist of; attentive staff with relevant qualifications and a range of services within the gym (personal training, classes, good equipment). Customers within the market are in the â€Å"age of obesity† and generally concerned with â€Å"weight loss, muscle toning cardiovascular fitness, stress management and injury prevention/rehabilitation,† (The New Zealand Institute of Health and Fitness (March 2009). External Environment: Les Mills has many competitors as all gyms offer many of the same things. However all differ in internal features to set themselves apart from their competitors to target certain markets. Les Mills competitors are gyms like Jetts and City Fitness, and extend beyond gyms alone but also businesses which offer fitness, health and weight loss services, such as paddleboarding companies, Bikram Yoga and Jenny Craig. Internal Environment: Les Mills offers a strong motivational culture, this is important in gyms, to motivate their costumer in achieving their goals. Les  Mills staff are all well trained, personable people who create a motivational culture within the gym. They also offer the facility of personal training, Les Mills also offers a very wide range of equipment and workout machinery, as well as running classes. Competitive analysis: The gym market is an oligopoly-structured market. It consists of many small and large gyms. Gyms generally charge similar amounts for their services but price competition and calling can occur to gain customers over their competitors. Jetts and City Fitness charge less for memberships, however they attrac3t mostly to students or adults with lower incomes as they charge a more affordable fee. MACRO Environment analysis: Economic: Sociocultural Technological Gyms, like majority of businesses were and are affected by the post 2007 recession, which changed consumer-spending patterns. Les Mills had to factor that into its membership cost and how to market itself. Demographics impact Les Mills. Its locations need to be close to their target market. It seats customers who have disposable income to spend on membership costs. Due to the age of obesity there is increasing importance on fitness and health. This is predicted to become more trend in the future. Technological Environment: The Internet has changed the face and conduct of business. Les Mills has adapted to this by creating a website. The technological environment is not highly influential as they are a location-based service, but it is important in terms of communicating with their customers. TOWS: (Heinz Weihrich (n.d).) Threats: Opportunities: Economic struggle/recession: The 2007 economic recession lead to a decrease in its customers. Prior to the crash they had more disposable income. New Entrants: New entrants with innovative ideas extending beyond Les Mills  services is a threat to membership levels, and impact upon profit. Expanding target market: Les Mills could branch out to consumers who otherwise workout in the outdoors. Introducing Nutrition as a core aspect of the services offered. This would give it a competitive edge against competitors, as well as competing against weight loss competitors such as Jenny Craig. Strengths: Weaknesses: Good reputation: Les Mills is a well known, reputable and trusted. It has been operating since 1968. This allows for word of mouth among consumers. Innovative culture: Les Mils innovative marketing ideas such as, popular fitness classes and 24-hour services has set them apart from competitors and allowing them to charge more for memberships. Location: They are locate near customers generally working in corporate fields who can afford to pay higher subscriptions for convenience in city centers. Cost of running services: The classes Les Mills run are costly, as they need to supply the facilities, equipment, and trainers to run them. (Heinz Weihrich (n.d).) Target Market: Les Mills Target Market consists primarily of those in established jobs who have the additional disposable income to spend on a gym membership, typically priced higher than most other gyms. Recommendations: Les Mills could increase its membership levels by attracting a wider base of consumers, perhaps those whose interests lie in fitness but don’t like always being confined to a gym, who enjoy getting outdoors. A marketing idea that introduces a weekly activity such as Standup Paddle Boarding sessions where they take groups of people out on the water each week. The advantage of this is that it attracts customers interested in trying something new, as well as ones who have experience in it. It also strengthens their sense of community and culture in the gym because paddle boarding as a team is a social way to exercise, as opposed to running on a treadmill for example. Reference List: Heinz Weihrich (n.d). The TOWS Matrix— A Tool For Situational Analysis. Retrieved from http://www.usfca.edu/fac_staff/weihrichh/docs/tows.pdf MPlans (n.d) Health Fitness Marketing Plan. Retrieved from http://www.mplans.com/health_fitness_marketing_plan/situation_analysis_fc.php Andrew Weber.(n.d) Fitness Industry Analysis 2014 – Cost & Trends. Retrieved from https://www.franchisehelp.com/industry-reports/fitness-industry-report/ The New Zealand Institute of Health and Fitness. (May 2009). A profile on the New Zealand fitness industry (article). Retrieved From http://www.nzihf.co.nz/media-resources-1/articles/a-profile-of-the-new-zealand-fitness-industry Les Mills (n.d) Welcome to Les Mills. Retrieved from http://www.lesmills.co.nz/join-us/?club=1836&plan=fbabd202-741e-df11-9eaa-0050568522bb,c3280ab8-741e-df11-9eaa-0050568522bb

Volcanoes essays

Volcanoes essays Hot! Fire! Destruction! These are words that most people associate with volcanoes. But some good effects can come out of volcanoes. Volcanoes also have their own special mythology associated with them. A lot of volcanoes have some general characteristics in common. There are many volcanoes around the world and some have special characteristics. So come along and take a trip with me into the wonderful and exciting world of volcanoes. Over 550 volcanoes have erupted on the surface of the Earth since human kind has been able to record history. Their destructiveness has claimed the lives of over 200,000 people during the last 500 years with 26,000 deaths between 1980 and 1990 alone. They have also cause an innumerable The biggest eruption of the twentieth century was the eruption of Novarupta on the peninsula of Alaska. The amount of lava that erupted measured to roughly 15 cubic kilometers! All of the lava erupted equaled to the amount of 30 times the amount of lava that came from Mount Saint Helens and it is also the equivalent of 230 years of eruptions at Mount Kilauea. The eruption lasted for 60 The biggest eruption, despite its size, was not the most destructive, for the most destructive was the eruption of Mount Saint Helens in Oregon during the week of May 18th, 1980. This eruption mainly caused just loss of property, because many people didnt expect the volcano to erupt. Although some people did die, this volcano was kind of weak compared to the size of the eruption and amount of lives lost in other eruptions like Tambora, Indonesia in 1815 Despite all of these bad effects, some life still shines through these tragedies. For example the ash that a volcano spews out covers many square miles of plants and trees. This holds in water and waters plants. The ash also contains many nutrients that plants use. A little more ...

Do you think that we now have science systems that Essays

Do you think that we now have science systems that Essays Do you think that we now have science systems that are somewhat similar to large, complex technological systems? The transition to a higher reliance on technological systems represented a significant change in the development and use of technology and its relationships with society, including institutions within society. The practice of science shows at least some of the elements that characterize large-scale, interconnected (complex) systems. Given what you have learned about technological systems, explain how the practice of science might be legitimately called a system (or systems) similar to large, complex technological systems. In order to answer this question, you must identify the characteristics of these kinds of technological systems (you must refer to points covered by Hughes in Chapter 4), along with their significance. You are expected to use examples from a range of technologies/technological systems and science/science systems to illustrate your points. This paper should be about how scientists and organizationsassociated with science function. You must discuss cover social, political and organizational factors, and you also should consider a variety of sciences, including at least one natural science (physics, astronomy, biology, etc.). Medicine and computer science are not sufficient. You papershould not be about any of the following: Natural systems that scientists study and how these systems are complex or are similar to technological systems Relationships between science and technology The use of science in technology or the use of technology in science Respond to the question in a 6-8 page paper. Be sure to demonstrate a critical and detailed understanding of the course material and use additional research to support your position. Your bibliography does not have to be annotated.